Tools:
Flash
"Easy investments in your pocket"
Duration (Timeline)
28th Jan - 25th Mar 2022
iOS & Android (native)
About the poduct
Investment is gradually taking a good impression among young generation, but outstanding applications with innovative solutions are not found.
Flash is an application that helps students to start invest in easy way, without trading experience.
Easier navigation across application, simple and clear user flows with userfriendly interface.
All “Flash” products in one application supported by a centralized CRM system.
Goals
Provide an intuitive tool with education opportunity
Educate the young generation how to use money
Improve user skills in investments
Solve Financial problem
Unique features
Easy to use templates
With predefined conditions and explanation
Education Center
Explain how to invest, use and what results can be reached
Smart Notification Center
Helps you to not miss anything
Problem Statement
Most of younger investor get the money from their parents and try to invest without trading background.
Mostly unemployed. No discipline to saving money. Low constraints how to invest
Discover
Stakeholders interview
Competitor analysis
Define
User Personas
Ideate
User Flow
Information Architecture
Design
High-fidelity mockups
Prototyping
Delivery
Design system
Prototype
Competitor analysis
Before all we decided to provide competitor analysis, to compare few market leaders.
WeBull
Robinhood
TradeStation
TD Ameritrade
Features
Forex
Bond
Stock
Fund
Options
Features
Crypto
ETF
Virtual money
User personas
Based on previous research, we created 6 personas of our average users:
User flow
High-fidelity mockup
Sign In
Questionnaire
Watchlist / Instrument Details / Template View
In-app Personas
Education Center
Account / Backtest
Settings
